Applying Lean Principles to Your Sales & Marketing Teams

Have you ever wondered if you could bring more discipline and standardization to how you sales and marketing teams go about their jobs? Could the same principles of Lean Six Sigma that have worked so well in manufacturing be applied and have the same impact? Kyle Mielke, Black Belt at Cardinal Health, will share lessons learned over the past 3 years working directly with the sales and marketing teams in his organization on various Lean Six Sigma projects. He will share both successes and failures around getting sales leadership buy in, changing the way marketing looks at providing leads, and how just bringing cross functional teams together can have instant impact on current processes. He will also brainstorm some ideas on where he sees large potential breakthroughs in his own sales and marketing organizations that might help spark opportunities for you to get sales and marketing on board your lean journey.