Creating a Global Engineering Culture

Michael (Doc) Norton  | 01:45 – 03:00


Groupon is one of the fastest growing companies in history; from a staff of 10 to a staff of 10,000+ in three short years. As our own CEO says, “Nobody should grow that fast. Nobody.” Now that the dust has settled a bit and we’re stabilizing, how does engineering retro-fit a culture across 8 major development centers on several different continents? Truth be told, we’re still learning. Doc Norton, Groupon’s Global Director of Engineering Culture shares the philosophy, successes, and failures as he tells the story of Groupon’s rapid growth and movement toward agility.


Doc is Global Director of Engineering Culture at Groupon. Once a dedicated code slinger, Doc has turned his energy toward helping teams, departments, and companies better work together in the pursuit of better software.