Got Value? Making Product Decisions With A Practical, Sustainable Value Model

Ellen Gottesdiener | 10:00 – 11:15


“Value” is the beacon, watchword, end game, justification, and mantra for Agile practitioners. You make product decisions at every turn throughout discovery and delivery, balancing multiple perspectives. And yet, many agile teams struggle to clearly, concisely, and continually use value as the basis for making product decisions. Join Ellen to explore a lightweight framework for collaboratively—and continually—identifying stakeholder values and making value-based decisions on what to build, and when.

Three winners will receive one of Ellen’s book via a drawing from live attendees. The books to be given away are:

Discover to Deliver: Agile Product Planning and Analysis by Ellen Gottesdiener and Mary Gorman (EBG Consulting, Inc., 2012)

The Software Requirements Memory Jogger: A Pocket Guide to Help Software and Business Teams Develop and Manage Requirements (GOAL/QPC, 2005)

Requirements by Collaboration: Workshops for Defining Needs (Addison-Wesley, 2002)


EBG Consulting, Inc. (, Principal Consultant and Founder Ellen Gottesdiener is an internationally recognized facilitator, coach, trainer, and speaker. She is an expert in requirements and business analysis, Agile product and project management practices, product envisioning and roadmapping, retrospectives, and collaboration. Ellen’s latest book, co-authored with Mary Gorman, is  Discover to Deliver: Agile Product Planning and Analysis. Ellen is author of two other acclaimed books: Requirements by Collaboration and The Software Requirements Memory Jogger. Ellen works with global clients and speaks at numerous industry conferences.