Measuring And Implementing Sustainable Business Practices For Competitive Advantage

Ken Schwaber | 11:45 – 01:00


This talk provides an overview of how to baseline a company’s current state of Agility and how incremental course corrections, sustained over time, can improve a company’s overall value to the customer and its return on investment. It will also touch on why such metrics are crucial to the Agile community specifically and to improving the profession of software development as a whole.

Over the past two decades, many organizations have made great strides in using Scrum, an Agile framework structured to support complex product development. Software developers get it. But few developers today work within truly Agile organizations. Although Scrum provides the foundation for Agility, an organization has to transform its practices and outlook to take advantage of iterative, incremental development, to become truly Agile.

How do we effectively build Agile capabilities on top of Scrum? This talk drives home the point that it is through the measurement and implementation of incremental and sustainable business practices that will translate into competitive advantage and greater ROI. In the end, it will be managers taking charge of this path to Agility.


Ken Schwaber is a co-founder of the worldwide Agile software movement and co-creator, with Jeff Sutherland, of the Scrum technique for building software in 30 days. Ken was a signatory to the Agile Manifesto in 2001, and helped to found the Agile Alliance and Scrum Alliance. He is now president of, a software consulting firm headquartered in Boston, and the author of many seminal books and articles. The most recent, with Jeff Sutherland, is “Software in 30 Days: How Agile Managers Beat the Odds, Delight their Customers, and Leave Competitors in the Dust.” When it comes to the profession of software development, he has more than 40 years experience from hacked to procedural to object, from bottle-washer to cook.