Companies all over the world have fallen into the Velocity Trap. This is when companies only measure how fast teams are completing tasks. They forget that those tasks need to be of value to their users, customers, and their business. In fact, research has shown that 80% of software products are rarely or never used. This talk looks at what makes organizations profitable. It uses concepts from Product Thinking and User Experience to explain how you can identify what efforts are worth investing in. It also shares which productivity metrics (also known as outputs) are proven through research to promote high performance and a few common metrics that have no such correlation. Join this talk to learn how to escape the Velocity Trap!