What’s Your Problem? Using Design Thinking to Define Your Customer’s Needs

How can design thinking elevate the way we understand our business partners and determine their technology needs? This presentation will walk through an overview of the design thinking process, specifically focusing on the Empathise and Define sections in the process. Utilizing real-life business cases and key in-session activities, our audience will find tangible exercises to figure out how to craft the best problem/opportunity statement and how that can be utilized in their business planning process.